NIX LDN and TNG Creative have united in becoming the UK’s next leading revolutionary creative powerhouse. Specialising in all elements across creative direction, production and choreography. Transcending all traditional forms of representation in the entertainment and music industry, NIX LDN x TNG Creative delivers a fresh and incomparable perspective to artistic collaboration, mapping the blueprint for the future of creative innovation.

Following a decade of creative partnership in the professional dance industry, which has blossomed from a much longer friendship, Ricky Labib and Kieran Daley-Ward are the brains and heart at the very core of TNG Creative. Their combined artistic expertise and inimitable work ethic has elevated TNG Creative to be one of the UK’s leading creative duos.

Collaboration, communication, and creative thinking are key to the harmonious working dynamic between the two directors of TNG Creative. Although they both deeply understand the essence of movement and art and its vital role in a creative process, Kieran brings a deep understanding of choreography and how ideas and themes can be physicalised through steps and movement, meanwhile Ricky emphasises visual aesthetic through styling and direction, while also leveraging his business-driven attributes to communicate productively with clients and broader teams. Both creatives skillfully fulfil the artistic layering required in the treatments and briefs provided by their clients.

With a strong focus on creative collaboration and breaking boundaries through movement and artistic vision, TNG Creative is sought after and consulted by the most prominent figures in today’s music and entertainment industry. Kieran’s transition from professional dancer / performer to successful choreographer and industry mogul has been a product of passion and drive, branding his own distinct powerhouse stylistic qualities as a creative and taking the commercial world by storm.

Adjacent to Kieran’s industry success, Ricky operates at the core of TNG Creative, consistently expanding the company's reach and impact.  By overseeing and collaborating with some of the most prominent artists internationally, Ricky offers his distinctive and strategic creative vision to the table, working closely with artists and brands to produce ground-breaking and award-winning projects. 

With this vast network, TNG Creative have worked along side artists such as Stormzy, Little Mix, WizKid, Ella Eyre, Burna Boy, Rita Ora, Rema, Ayra Starr, Ed Sheeran and Raye. Additionally, they have worked with renowned brands and production companies like Thames TV, RuPaul’s Drag Race, Moncler, Netflix, Syco Entertainment, ISawItFirst and BBC.

In an industry fruitful with talent, creative energy, and opportunity, TNG Creative excels in providing a tailored experience within their approach to the creation of authentic and groundbreaking work with a pragmatic mindset. By blurring the lines between imagination and reality, TNG Creative values the human aspect of art, cherishing the distinct experience of creative collaboration, emphasising the significance of the process over the product and building genuine healthy partnerships with the wider community of creatives.